The British Sauna Society to join the Sauna Herbal Cup in 2026

The British Sauna Society is delighted to announce that the UK will be joining the Sauna Herbal Cup for the very first time in 2026, sending a national team to compete on the world stage. This unique international competition celebrates the art of herbal sauna rituals and peeling procedures, showcasing creativity, tradition, and innovation from sauna masters across Europe and beyond.

The Sauna Herbal Cup is much more than a contest — it is a festival of scent, atmosphere, and storytelling. Competitors are judged on a wide range of skills, from fragrance harmony and herbal knowledge to stagecraft, heat distribution, and guest experience. Each ritual is designed to immerse the audience in nature’s healing power, combining essential oils, herbs, music, and performance into an unforgettable sensory journey.

Take a look at what it has to offer here:

In November 2026, the UK will host its first official qualifying round, where sauna and steam masters from across the country will compete for a place in the international finals. Winners will go on to represent the UK at the world championships, joining and competing against Sauna Masters from across the globe.

This is a milestone moment for UK sauna culture. By joining the Herbal Cup, we not only celebrate the incredible creativity of our sauna masters but also place the UK firmly on the map of international sauna innovation. Further details on the qualification event, application process, and how to attend will be announced in early 2026.

To learn more about the competition and its history, visit saunaherbalcup.eu.