A day of inspiration and connection for the leaders of the UK and Ireland’s sauna movement.

Tuesday, 20 May 2025
Hilton London Canary Wharf, E14 9SH

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Once again, on 20th May 2025, the UK and Ireland’s best sauna owners, operators, and ritual practitioners will gather together for the British Sauna Society’s annual event of inspiration, learning and connection.

  • This award takes into account overall aesthetic design, innovation, the sustainability of all materials used in construction, and the positive reaction of clients.

  • This award takes into account the unique challenges of the built environment, innovation of setting, and the positive reaction of bathers.

  • This prize is given to the sauna that has best succeeded in capturing an experience of being close to or surrounded by the natural world.

  • This award is presented to the sauna that is located in a most beautiful waterside setting; be it sea, river or lake.

  • This award reflects the efforts made by the operator to bring the physical, mental and social health benefits of authentic sauna to a wider array of people.

  • This award is presented to the sauna whose own community of bathers has expressed a strong sense of belonging and friendship through the public vote.

  • This award reflects the efforts made by the operator to provide a varied, exciting, and innovative programme of events and sauna experiences.

  • This award is presented to the most exciting new sauna across all categories.

  • This award is presented to the sauna master or ritual specialist who has succeeded in building a following and respect amongst bathers, expressed through the public vote.

Speakers, panellists and facilitators

Programme

Morning

08:30-09:30 Arrivals, registration, tea and coffee social.

09:30-09:45 Opening remarks and Summit opening by Mark Lamb (British Sauna Society). Welcome from Jukka Siukosaari, Finnish Ambassador to the UK.

09:45-09:55 Introduction: Debunking Finnish sauna myths by Carita Harju (CEO, Sauna from Finland, author, The Power of Hot and Cold). 

09:55-10:15 Opening keynote: Why everyone is talking about dopamine by Dr Emilia Vuorisalmi (author, The Healing Power of Hormones).

10:15-11:00 Panel: How is sauna shaping our community? with Jayne McGhie & Jamie Craig-Gentles (Wild Scottish Sauna), Sarah Higgins, (Seaside Sauna Haus), Dom Bridges (Peoplecareplanetcare, formerly Haeckels) and Zak Avery (&soulcommunity). Moderated by Rob da Bank (Slomo). 

11:00-11:30 Break: Coffee, tea and networking.

11:30-12:10 Keynote: The power of ritual by Dr Martha Newson (University of Greenwich and University of Oxford).

12:10-12:50 Panel: The holy trinity: fire, ice and löyly with Alex Lembke (Finnish Sauna Master of the Year), Lassi Liikkanen (author, The Secrets of Finnish Sauna Design) and Danyl Bosomworth (Brass Monkey). Moderated by Lucy Osborne (studio three sixty).

12:50-13:00 Ask the Experts. Ten leaders in their fields give a one-minute introduction and offer lunchtime workshops. 

13:00-14:00 Lunch break.

Afternoon

14:05-14:50 Panel: The safer way to sweat and plunge with Dr Caroline Coch (Sawna Bach), Professor Sam Oliver (Bangor University), Emmie Seward-Adams (RNLI) and Professor Mike Tipton MBE (University of Portsmouth). Moderated by Gabrielle Reason, (British Sauna Society).

14:50-15:35 Panel: The history of Britain and Ireland’s sweat culture with Rosanna Cooney (Sweat House Festival and author, Sweathouse: The New and Ancient Irish Sauna Tradition), Nick Cassenbaum (creator of Bubble Schmeisis) and Shirley Fitzpatrick (Bosca Beatha & Sweat House Festival). Moderated by Mikkel Aaland (author, Sweat and film maker, Perfect Sweat).

15:35-16:05 Break: Tea, coffee and biscuits.

16:05-16:35 Panel: How can we make sauna accessible to more people across the UK? With Michael Gyambibi (Brothers Who Talk), Jeng Au (Trans Sauna) and Martin Woods (New Docklands). Moderated by Anthony Edey (Community Sauna Baths).

16:35-17:15 Keynote and aufguss awards winners: The increasing appeal of aufguss. With Cosmin Cîrîc (Wellness Director, Therme Bucuresti). Moderated by Erin Lee (CEO & Founder, Touchless Wellness Association and Koru Wellness Ltd)

17:15-17:25 Break.

17:25-17:45 Conversation: The UK sauna scene in 2025 - wild saunas and urban trends. Jake Newport (Finnmark) & Emma O’Kelly (author, Sauna - The Power of Deep Heat & Wild Sauna: The Best Outdoor Saunas in Britain).

17:45-18:15 Visit Tampere prize raffle and Sauna Summit Awards presentation. With Dave Ahonen (Harvia).

Evening

18:30-22:30 ARC open for sauna and cold plunge for Summit attendees. Drinks and party at Pergola, Crossrail Place.

Getting there

The Hilton, Canary Wharf
S Quay Square, Marsh Wall, London E14 9SH

Travel

Canary Wharf is connected to stations across London via the Elizabeth and Jubilee tube lines and the DLR.

City Airport is half an hour from Canary Wharf via public transport, with flights arriving from across Europe. Heathrow is directly connected to Canary Wharf via the Elizabeth Line.

 

Join the waitlist

Tickets for the Sauna Summit 2025 are now sold out. There may be cancellations, which we will release on a first come first serve basis to those registered on the waitlist. You can sign up on the form to the right.

Why everyone is talking about dopamine. 

Emilia Vuorisalmi
Doctor & Author of The Healing Power of Hormones

Our keynote speakers

More TBA

Dr. Emilia Vuorisalmi is a medical doctor, actress, entrepreneur, and author of The Healing Power of Hormones. Known for her pioneering work on the science of love, stress, and well-being, she explores how hormonal balance shapes our emotions and behaviours. In her keynote, Why Everyone is Talking About Dopamine, Emilia unpacks the hype around the brain’s reward system and explores sauna’s impact on the neurotransmitters critical to our motivation, wellbeing and happiness.

The power of ritual.

Dr Martha Newson
Cognitive Anthropologist & Researcher, University of Greenwich & University of Oxford

Dr. Martha Newson is a cognitive anthropologist and researcher renowned for her work on rituals, group bonding, and the psychology of belonging. Her research has taken her from football stadiums to sacred ceremonies, uncovering how shared rituals shape identity, trust, and collective resilience. In her keynote, The Power of Ritual, Martha explores how ancient practices meet modern science—revealing why rituals matter more than ever in a fragmented world, and how we can consciously use them to build stronger, more connected communities. Martha is Associate Professor of Psychology at the University of Greenwich, London, and Leader of the Changing Lives Lab Group at the University of Oxford.

Panels

More TBA

The history of Britain and Ireland’s sweat culture

From ancient Irish sweat houses to Victorian Turkish baths and the multicultural bathhouse traditions brought to the UK, this panel explores the rich and diverse history of sweat bathing across the British Isles. Moderated by Mikkel Aaland.

The safer way to sweat and plunge

At Sauna Summit 2025, we're excited to unveil groundbreaking new safety guidance on hot and cold bathing from the RNLI and the University of Portsmouth, with the lead authors joining us to share key insights behind the recommendations. Bangor University and Sawna Bach also join, having committed to research exploring how people sauna bathe and the optimal ways to access its health benefits. Moderated by the British Sauna Society, this timely discussion brings together leading voices to explore the science, safety, and potential of thermal bathing in today’s health and wellness landscape.

Catch the highlights from Sauna Summit 2024

The Sauna Summit is a not-for-profit event organised by the British Sauna Society and run by volunteers for the benefit of the sauna industry.

Our purpose

In the past few years, sauna culture has seen explosive growth in the British Isles.

Britain and Ireland are home to over 200 saunas accessible to general public. Most of them have grown as part of a new moment – centred around healthy lifestyle, community and nature connection.

The media have taken an unprecedented interest in the rise of sauna, with most major outlets including the BBC, The Times, The Guardian, The Economist and many more running extensive features in the past year.

Vocations like Sauna Master, Sauna Operator and Sauna Builder have emerged as real options for self-actualisation and making a living.

The sauna movement needs its own professional event, a gathering where we can upgrade our understanding, find solutions to shared challenges and make connections with each other.

This is an event for those who push the sauna movement forward – created and organised by people within the movement, who live and breathe sauna and want to share its joys and benefits with others.

About the organisers

The British Sauna Society was established in 2014 by a group of Brits and Finnish ex-pats. They had experienced the awe of authentic sauna and wanted to connect with fellow enthusiasts and encourage more of it in the UK.

A decade later, it’s been a driving factor in a UK sauna ‘revolution’, with exponential growth of authentic sauna experiences across the UK.