Who we are
The British Sauna Society is a non-profit organisation run by a multicultural group of volunteers who are committed to develop sauna culture in the UK and help bring its wellbeing benefits to everyone.
Directors
-
Deborah Carr
BSS Director & Council Representative
Founder, Aufguss UK & Founder, Anada -
Gabrielle Reason
BSS Director & Council Representative
Trustee, Your Leisure Kent -
Mark Lamb
BSS Director & Council Representative
Council
-
Callum Scott
BSS Council Representative
Founder & Owner, Haar Sauna Ltd -
Chris Bradshaw
BSS Council Representative
Aufguss Master & Senior Regulatory Lawyer, Financial Conduct Authority -
Erin Lee
BSS Council Representative
Founder & CEO, Touchless Wellness Association; Founder Koru Wellness Ltd; Co-Chair Touchless Wellness Initiative Global Wellness Institute; VP Global Sales & Product Development Halotherapy Solutions & Founder UK Halotherapy Network -
Fleur Shorthouse
BSS Council Representative
Sauna Storyteller & Sauna Master -
Jake Newport
BSS Council Representative
CEO, Finnmark -
Katie Bracher
BSS Co-Founder & Council Representative
Sauna Master UK & Wild Spa Wowo -
Liz Watson
BSS Council Representative
CEO, Beach Box & Sauna Master -
Mika Meskanen
BSS Co-Founder & Council Representative
International Sauna Association Board Member & Sauna Wave -
Nik Torrens
BSS Co-Founder & Council Representative
-
Wendy Liu
BSS Co-Founder & Council Representative
Director, ArchNova Architects; Wellbeing & Creative Director, Moving Meditation & Sauna Wave
Organisation and governance.
The British Sauna Society formed as a group for enthusiasts of authentic sauna in 2014, and became an unincorporated association in 2020. In 2025, the society formed a company limited by guarantee to support the growth of sauna in the UK and to ensure it maintains the standards and passion that were integral to its beginning.
To find out more about how the British Sauna Society operates and what its guiding principles are, click here.