Articles and news.
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Emma O’Kelly interviews Anna Hints, the director of Smoke Sauna Sisterhood
Emma O’Kelly, author of Sauna the Power of Deep Heat has shared the same Estonian smoke sauna as film director Anna Hints (though not at the same time). Here Emma interviews Anna about her new film, Smoke Sauna Sisterhood which premiered at Sundance Film Festival in January 2023 and won Anna a Directing Award. Anna grew up in Võru County, a region famed for its smoke sauna tradition and the film is on tour across the UK.
Financial Times: ‘Inside the wild saunas of Britain’
Fiona Golfar covers the UK’s vibrant sauna movement in the weekend edition’s HTSI supplement (formerly How To Spend It).
The UK Aufguss team announces headline sponsor Finnmark
The British Sauna Society is pleased to share that Finnmark, the UK’s specialist for authentic Finnish sauna, will be the lead sponsor for the UK Aufguss team at the 2023 Aufguss WM.
European Spa Magazine spotlights the growth of pop-up and mobile saunas in the UK
In its Summer 2023 issue, the UK-based European Spa Magazine runs a two-page spread about the fast growing sauna movement under the title ‘Sauna for good life’.
The UK chooses its first Aufguss Champions
Emma O’Kelly, writer at Wallpaper magazine and global explorer of sauna culture, shares her experience at the UK’s first Aufguss competition.