Blog

Gabrielle Reason Gabrielle Reason

2026 Aufguss Championships will take place at Galgorm Resort, Northern Ireland.

The British Sauna Society is delighted to announce the return of the UK Aufguss Championships to the award-winning Galgorm Resort from 20th–22nd April 2026. This marks the second time the prestigious event will be hosted at Galgorm, following the success of its debut there in 2024.

For 2026, the championship format expands in an exciting new direction. The event will feature two distinct categories: Performance Aufguss, and Modern Classic Aufguss.

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Sian Hurrell Sian Hurrell

Sauna accessibility and pricing culture in the UK

“What’s the right price for a communal sauna?”

A few weeks ago, I asked this question on Instagram. I didn’t anticipate the flood of thoughtful, passionate responses, from sauna owners, practitioners and bathers all over the country. It quickly became clear that this question touches something deeper than money.

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Fay MacDonald Fay MacDonald

Suds & Sisterhood: Women Enter the World of Schmeissing

The steam was dense - thick as low-lying fog - and I couldn’t see the floor or the ceiling, only the occasional sweep of someone’s arm through the haze. With our vision blurred to silhouettes, our other senses took over: the press of heat and humidity on the skin, the scent of foamy lather, the sound of easy, curious chatter among 20 women who had somehow found themselves in a very hot bathing room, in a corner of East London, on a Sunday night. When our guide raised the long raffia brush, coated in a glossy meringue of soap, the noise softened and we squinted through the mist. 


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Anna Burkitt Anna Burkitt

The Rising Role of the Sauna Master

As saunas step out of quiet corners, becoming vibrant spaces of ritual and connection, the   role of the ‘sauna master’ is rapidly evolving.  This sauna ‘guide’, or ‘host’ or ‘practitioner’    shapes the heat, creates the rhythm, blends the scent, and guides the story, taking bathers on a shared, sensory-led journey.  

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Gabrielle Reason Gabrielle Reason

The UK joins the Herbal Cup: A new chapter for competitive sauna rituals.

At the end of November, the British Sauna Society travelled abroad to spectate at the Herbal Cup in Prague, Czech Republic. This competition has been running for 10 years and is dedicated to the art, skill and cultural heritage of herbal sauna rituals. We went to experience the event first‑hand, observe how the competition is conducted, and understand what would be required to host a UK edition next autumn.

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Emma O'Kelly Emma O'Kelly

Why Britons still aren’t ready for ‘social nudity’

As a Brit, I feel I have much in common with my Scandinavian cousins: an endurance of long, cold, grey winters; a love of thrillers; a passion for wild swimming and saunas.  In the course of researching two books on sauna culture, I’ve spent years sweating it out around Estonian lakes, and in hotboxes on windswept Norwegian archipelagos. Generally, when enjoying these activities, I’ve been wearing a swimsuit - and this is where any similarities to our Nordic neighbours end. 

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Gabrielle Reason Gabrielle Reason

Sauna as healthcare at the 2025 British Society of Lifestyle Medicine Conference, Brighton

This September, Dr Kath Jones (Founder, Wild-Ness Health & NHS GP) and Polly Wilson (Social Prescribing and Outreach Manager, Community Sauna Baths) represented the UK sauna-for-health movement at the 2025 Annual Medical Conference of the British Society of Lifestyle Medicine (BSLM) in Brighton. They presented From Clinic to Sauna: Fostering Synergy for Whole Person Care, introducing GPs, health professionals, and conference delegates to the idea that sauna use can play a meaningful role in integrative, whole-person care.

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Gabrielle Reason Gabrielle Reason

The British Sauna Society to join the Sauna Herbal Cup in 2026

The British Sauna Society is delighted to announce that the UK will be joining the Sauna Herbal Cup for the very first time in 2026, sending a national team to compete on the world stage. This unique international competition celebrates the art of herbal sauna rituals and peeling procedures, showcasing creativity, tradition, and innovation from sauna masters across Europe and beyond.

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Hope Nothhelfer Hope Nothhelfer

Sweat science: 10 sauna myths debunked

Is it a miracle machine? A weight-loss trick? A cardiovascular threat? The internet has opinions. But behind the vapour is something simpler and deeper: a space for warmth, rest, and ritual. A space where myth often overshadows truth.

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Hope Nothhelfer Hope Nothhelfer

The history of British bathing culture and the rise of the British Sauna Society

Sweat bathing is an ancient practice with deep roots. There are many living traditions, some of which are recognised by UNESCO as intangible cultural heritage. Britain, too, has its own bathing past: quiet, fragmented, often forgotten. But today, a vibrant new culture is emerging. And as with all cultural movements, to understand where we’re going, we first look to where we’ve been.

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Gabrielle Reason Gabrielle Reason

UK Aufguss Champions 2025 are chosen

Now in its 3rd year, the 2025 UK Aufguss Championships saw the spectacle of sauna theatre performed against a backdrop of skyscrapers in Canary Wharf, London.

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Hope Nothhelfer Hope Nothhelfer

Five takeaways from Sauna Summit 2025

Our second Sauna Summit brought together 350 attendees from across the British Isles and Ireland, and even a fair few from Belgium, Denmark, Czech Republic, Germany, Finland, Romania, Norway, Netherlands, Japan and the USA. 

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Gabrielle Reason Gabrielle Reason

Meet the new British Sauna Society Council

As part of our commitment to representation and transparency, we decided to elect a council that would be able to represent different interests in the UK sauna community. Our former board of trustees provides continuity, as well as new members who will provide fresh input and help us to keep pushing to achieve our stated aims. Today, we’re excited to introduce them to you.

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Gabrielle Reason Gabrielle Reason

The power of sauna ritual: British Sauna Society to collaborate with University of Greenwich to research the wellbeing impact of sauna use.

We’re delighted to announce that the British Sauna Society will be collaborating with Dr Martha Newson and the University of Greenwich at the UK Aufguss Championships in Canary Wharf, London, 18-20 May, to explore how sauna culture contributes to wellbeing, particularly through ritual, shared experiences and identities.

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Gabrielle Reason Gabrielle Reason

Nominations for the Sauna Summit Awards 2025 are open.

It’s that time of year again - we’ve just opened up nominations for this year’s Sauna Summit Awards. Voting is open to the public, who can put forward the saunas in the UK that are raising the bar on authentic sauna experiences.

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Gabrielle Reason Gabrielle Reason

From front left to top bench: Why combining sauna and music is so hot right now.

Observing the latest in UK sauna culture, it's hard not to notice that everyone’s referring to it as ‘the new pub’ or an alternative to traditional nightlife. It might feel new and innovative, but combining sauna with melodies and hypnotic beats has been around for a while - and across the globe. Whether it’s a bass-heavy rave in a Russian bathhouse or an ambient listening session in a candlelit sweat lodge, the fusion of saunas and music is drawing in crowds seeking connection, health, and euphoric experiences.

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