The British Sauna Bather Survey 2026
Shape the future of British sauna culture.
UK sauna culture is growing at an astonishing rate. Our Sauna Map now numbers 844 saunas across the UK. We're learning from bathing cultures around the world, while shaping something that feels distinctly British too.
What we want to know
The British Sauna Society's mission is to make the benefits of sauna accessible to more people, in more places, across the UK. To do that well, we need a clearer picture of who's bathing, why, and what stands in the way for those who aren't yet part of it. This survey is how we build that picture.
Whether you're a British Sauna Society member or simply someone who loves a good sweat, we want to hear from you.
Please take a few minutes to complete the survey and share your thoughts with us. Your feedback will help us better understand our community and shape future plans.
The survey will ask questions such as:
Your sauna habits and preferences
How sauna helps your health
The role of sauna in community and socialising
Access and barriers to sauna
What you'd like to see improved
Any ideas or suggestions you'd like to share.
The survey is anonymous. We'll collect the data and analyse it, sharing the results and any insights later this year.
This project has been developed in collaboration with graduate interns Dakarai Simmons and Piranavan Ratnarajah from the University of Roehampton, bringing academic rigour to how the survey has been designed and how the results will be analysed.
